GHL Pricing 2026: Which Plan is Right for Your Agency?
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Recommended Tool: GoHighLevel (Agency Plan)
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Quick Summary
Choosing the right GoHighLevel plan depends entirely on your current client count and your desire to white-label the software.
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Pricing Verdict
The Sweet Spot
$297/mo Agency Pro. This unlocks unlimited sub-accounts and is the standard for 90% of agencies.
The Scale Plan
$497/mo SaaS Pro. Best for agencies with 15+ clients who want to resell GHL as their own software.
The 2026 GHL Pricing Tiers
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What's Included in Each Plan?
What we liked
- Starter: 3 Sub-accounts, basic automation, perfect for testing the UI
- Pro: Unlimited Sub-accounts, Unlimited Contacts, Full White Labeling
- SaaS: Automated Billing, Custom App Store Listings, SaaS Mode Features
Room for Improvement
- Starter: Limited to 3 clients; you will outgrow this within 30 days
- SaaS: Requires you to provide your own Tier-1 support for your clients
- All plans require initial setup time for Twilio and Mailgun/LC Email
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Total Cost of Scale
One of the unique benefits of GHL is that your costs stay flat while your revenue grows.
| Agency Size | GHL Plan | Cost/mo | Clients | Cost/client/mo |
| Small Agency | Pro | $297 | 10 | $29.70 |
| Medium Agency | Pro | $297 | 50 | $5.94 |
| Large Agency | Pro | $297 | 100 | $2.97 |
| SaaS Agency | SaaS Pro | $497 | 100 | $4.97 |
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Frequently Asked Questions
Is there a free trial?
Yes. All plans come with a 14-day free trial. We recommend starting with the Pro plan to test the unlimited sub-account feature immediately.
Can I pay annually?
Yes. Paying annually typically gives you 2 months free (a 17% discount).
What are the hidden costs?
You will still need to pay for your own SMS (Twilio) and Email (Mailgun or LC Email) usage, but GHL allows you to mark these up and resell them to your clients at a profit.
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Ready to pick your plan?
Recommended Tool: GoHighLevel (Agency Plan)
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Want to see how to pay for your subscription in month 1? Read our GHL Recurring Funnel Guide.